Description: The development of trout farming in Poland is mostly due to an increase in consumption of portion trout by Polish consumers. The increase in the consumption of portion trout is due to both an overall increase in fish consumption and (principally) the effects of heavy and recurrent promotional actions (2011-2014) that succeeded in developing a positive image of trout as locally produced, environment-friendly and healthy. The market expansion was driven among other things by the introduction of chilled pre-packed trout products to supermarkets without a fresh fish counter, from 2012/2013. The price of fresh portion rainbow trout has showed a positive trend in recent years (2012-2016), without any sign of major change in the sharing of value within the supply chain. (publications.europa.eu)

Remarks: Изд. представено като Publications Office of the European Union..