Анотация: Kimchi, a popular Korean food for several millenniums, symbolizes Korean ethnic identity and its endurance, and IT (information technology) epitomizes Korean cultural transformation in the global era. Written in English, this book delineates Korea old and newKorea's enduring tradition and recent transformation. Despite Korea's recent visibility in the world community, heightened by its phenomenal economic growth and rapid industrialization, by and large, Korea has been obscure for so long, and often grossly misunderstood. Nevertheless, one can hardly find any comprehensive book that introduces Korea and Koreans. Despite the absence of such a guiding book, people around the world have expressed interest in the Koreans who are entering our lives as employers, business associates, and partners. (издателят)